New Products

Win a Year Supply of Trigger X

February 22, 2012
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Win a Year Supply of Trigger X

All living creatures secrete stimulants. Not scent, per say, but substances we can’t see, smell or taste. Despite the invisibility and enigmatic nature of these stimulants, they, unarguably, trigger reactions. Take, for example, the alarm a minnow sounds as its being stalked, alerting others in the school that bad stuff’s gonna happen. In concert,...

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Rapala Launches New “Custom Ink” DT-Series at Classic

February 21, 2012
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Rapala Launches New “Custom Ink” DT-Series at Classic

Every tattoo tells a story. The ‘ink,’ as the street calls these permanent markings, are individual works of art, indeed. Artisan bass angler Mike “Ike” Iaconelli has offered his unique talents to assist in the development of a masterpiece series of lures that are destined for tournament success. Ike inspired crankbait patterns include a...

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The bait that won’t win the Bassmaster Classic

February 21, 2012
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The bait that won’t win the Bassmaster Classic

Not too far from historic Lincoln, N.M., of Billy The Kid fame, and well after the outlaw’s demise, for many years there was a small roadside bar with a path behind it that led to a grave marker. On the marker was the inscription, “This is one of the few places where Billy The...

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Trigger X Introduces Five New Baits

February 10, 2012
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This year, Trigger X® Aggression sets the soft bait market on fire with a barrage of new product introductions, rounding out an angler’s arsenal for any application. “Trigger X Aggression soft baits simply are amazing,” said Al Lindner, legendary angler and National Freshwater Fishing Hall of Famer. “Their natural action and totally unique pheromone...

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St. Croix develops the first elite musky “Situation Sticks”

February 10, 2012
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St. Croix has forever been synonymous with “musky tackle.” (Feel free to spell it “muskie,” as dictated by your geographic location or personal preference.) When your rod shop lays smack dab in the musky heartland, you learn a thing or two about the needs of anglers who pursue this enigmatic and emotional animal. Exactly...

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