ICAST
Sportfishing Industry Awards Ardent®, Lamiglas® and Fishouflage™ Best of Show Combo Award
by Doug Cavin on Aug.04, 2010, under Announcements, ICAST, Industry Headlines, New Products

Over 6,900 members of the sportfishing industry converged upon Las Vegas, Nevada the week of July 12 to participate in the 2010 International Convention of Allied Sportfishing Trades, better known as the ICAST show. Among sales efforts and seminars, industry buyers and media members cast their votes for the best new products headed to retail stores in 2011. Emerging with top honors in the rod and reel combo category were Ardent, Lamiglas and Outdoor Identities® for their joint introduction of a Fishouflage Bass fishing combo. The significance? All three manufacturers build product right here in the United States.
(continue reading…)
Fenwick Introduces River Runner Trout Spinning Rods
by Doug Cavin on Jul.27, 2010, under Announcements, ICAST, Industry Headlines, New Products
![]()
Rainbows, brook, cutthroat and browns…native and stocked, high country lakes and streams or large meandering rivers….. it really makes no difference to the new River Runner Trout Rods from Fenwick®. Anglers have relied on Fenwick quality for trout fishing for generations and these new light action rods live up to that reputation.
(continue reading…)
SPIDERWIRE® ULTRACAST™ FLUOROBRAID The Braid That Sinks Like Fluorocarbon
by Doug Cavin on Jul.27, 2010, under Announcements, ICAST, Industry Headlines, New Products

It may just be rocket science as SpiderWire® has combined high-density fluoropolymer strands with the highest grade of The World’s Strongest Fiber™, Dyneema®. The result is new UltraCast® FluoroBraid with a unique property; it is similar in density to fluorocarbon lines, allowing the braid to sink. Now anglers can get a more direct line to the lure for improved sensitivity, instead of the arch created by braids that float.
(continue reading…)
WILEY X EYEWEAR INTRODUCES THE NEW FASHION-FORWARD SKYEE
by Doug Cavin on Jul.27, 2010, under Announcements, ICAST, Industry Headlines, New Products

Performance sunglass innovator Wiley X, Inc.® introduces the Wiley X Skyee™ — a new Street Series™ style that combines fashion appeal and fishing performance like never before.
(continue reading…)
NEW UNDERWATER CAMERA MERGES VALUE WITH HIGH-END PERFORMANCE
by Doug Cavin on Jul.27, 2010, under Announcements, ICAST, Industry Headlines, New Products

For over a decade, MarCum Technologies underwater cameras have flown under the figurative radar of the angling public. Not that MarCum cameras haven’t been in use on the ice and inside the boats of some of North America’s best anglers. But up until now, they’ve played the part of silent assassin; the four-star gourmet restaurant amid a profusion of fast food joints serving junk food.
(continue reading…)