Major League Fishing, the partnership between 24 of the world’s top anglers and Outdoor Channel, America’s Leader In Outdoor TV, today announced Scotts – the world’s leading name in lawn products – is the newest sponsor of Major League Fishing.

“Scotts is a fantastic addition to Major League Fishing. We’re trying to build support through endemic and non-endemic sponsors, and we couldn’t be more pleased to welcome the world’s top name in lawn products,” said Major League Fishing Commissioner Don Rucks.

Scotts joins a growing list of Major League Fishing sponsors that includes:
Bass Pro Shops/Nitro, GEICO, Busch Beer, OPTIMA Batteries, Mercury/Motorguide, Quantum, BassCat, Lowrance, BogaGrip and Advantage Baits.

“Major League Fishing is bringing innovation and excitement to professional bass fishing, and we’re pleased to offer our company’s support to this growing organization,” said Ralph Heim, director media services, ScottsMiracle-Gro.

Major League Fishing hosts competitive bass fishing events designed to bring high-level challenges to participants and entertainment to audiences. Major League Fishing’s first event, the Challenge Cup, was held in November and is now available on the league’s ADVANCE CAST Pay-Per-View internet-based online channel,
www.majorleaguefishing.com/advancecast/. And, beginning March 29, tune in to Outdoor Channel on Thursdays at 9 p.m. ET and Saturdays at 4 p.m. ET to catch all of the action on “Major League Fishing” – the TV series.

About Major League Fishing
Major League Fishing is a partnership of 24 of the world’s most talented, influential professional bass anglers and Outdoor Channel. For more information about the new game, with new rules and no limits, visit: www.majorleaguefishing.com.

About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America’s Leader In Outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America’s leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Outdoor Channel Holdings, Inc. also owns and operates the SkyCam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com.

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