Announcement came today of Simms Fishing Products to be the official clothing sponsor of American Bass Anglers. This sponsorship includes the Toyota Tundra Bassmaster Weekend Series, The American Fishing Tour, The American Couples Series and the Annual Military Team Bass Tournament.
Simms Fishing Products was started in 1980 by John Simms, a well-known and respected fishing guide and outfitter in Jackson, WY. A creative guy and talented artist, John wanted to enhance the fishing experience by developing better waders and accessories. In 1993, Simms introduced breathable waders in a pioneering effort with W.L. Gore & Associates, Inc. (makers of GORE-TEX® fabric) that changed the face of fishing waders and opened up new possibilities for the sport.
Although Simms has grown and evolved over the years, their vision remains the same: to build the highest quality products to keep their customers dry, comfortable and protected from the elements in any condition. They work with the very best material suppliers in the world in their commitment to make high performance, technical clothing and outerwear.
Diane Bristol, Director of Marketing and Brand Management at Simms stated, “American Bass Anglers is an outstanding organization with the philosophy of providing their members with the highest quality products and services. We see the partnership between ABA and Simms as a perfect fit to make tournament anglers aware of the high-performance products Simms offers that will enhance their fishing experience and lead toward a more successful day on the water.”
“We are proud and fortunate to welcome Simms Fishing Products to American Bass Anglers and to announce them as our official clothing provider”, stated Morris Sheehan, President of American Bass Anglers. “We know and appreciate the quality of Simms products and their dedication to anglers worldwide. As a result of this partnership, our members will now have access to superb quality and the Simms experience to draw from when outfitting their arsenal of outdoor gear”, concluded Sheehan.
For more information about Simms Fishing Products visit www.simmsfishing.com
About American Bass Anglers: The Toyota Tundra Bassmaster Weekend Series provides weekend anglers a professionally operated competitive tour with a path the world championship of bass fishing the Bassmaster Classic. American Bass Anglers commitment is to provide low cost, close to home tournaments for the weekend angler and at the same time offer each competitor an upward path for individual angler progression. For more information about American Bass Anglers and the American Fishing Tour, The Toyota Tundra Bassmaster Weekend Series, The American Couples Series, or Military Bass Anglers, visit www.americanbassanglers.com.