Vicious Fishing has signed a licensing agreement with Outdoor Cap Company, Inc., an Arkansas-based company. Under this multi-year agreement, Outdoor Cap will design and market all types of Vicious Fishing branded headware which will be available by the Spring of 2012.

“It was a natural step for Vicious Fishing. Our consumers have been telling us that they want to see and be seen with our brand.” stated Jeff Martin, President of Vicious Fishing. “We are thrilled that Outdoor Cap has agreed to join our team and are confident that this will significantly impact our brand growth.”

Chuck Coleman, Licensing Manager for Outdoor Cap Company, added, “Outdoor Cap is an established leader in the outdoor industry, and we produce a wide range of high quality products. We are very excited about the partnership to expand the reach of the Vicious Fishing brand.”

Outdoor Cap Company, Inc. is one of the largest and most respected headwear manufacturers in the United States distributing and marketing quality headwear to multiple channels including, mass and mid-tier retailers, sporting goods dealers, promotional products markets, and specialty decorator shops. Currently licensed with over 100 organizations to sell and distribute headwear, Outdoor Cap has enjoyed servicing the headwear industry for over 30 years. Corporate offices are located in Bentonville, AR with distribution centers in Bentonville AR, Dallas TX, and Rancho Cucamonga CA.

By offering premium fishing line, apparel and other angling products at an exceptional value,
Vicious Fishing was inspired by the everyday angler. Today’s angler deserves quality, durability
and reliability in their gear and Vicious delivers all of that with attitude. Vicious Fishing headquarters are located in Pell City, AL. For more information regarding Vicious Fishing and its family of products, visit or call 866-645-0024.

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