FLW Outdoors, the world’s largest tournament-fishing organization, has rebranded the Walleye edition of FLW Outdoors magazine to just Walleye. FLW Outdoors produces FLW Outdoors magazine andWalleyemagazine, each the world’s leading authority on their species. Walleye magazine will continue to be available in print version through a subscription and at multiple Walmart locations throughout the country. [...]
Archive for February 11th, 2011
FLW Outdoors Rebrands Walleye Magazine
Posted: 11th February 2011 by Doug Cavin in Announcements, Announcements, FLW Headlines, Industry Headlines, New Products, Sponsorship & Promotion, Sponsorship and Promotion, Tournament Trail Headlines2
Triton Boats Becomes Official Sponsor of All Bassmaster Tournament Trails
Posted: 11th February 2011 by Doug Cavin in Announcements, Announcements, Announcements, B.A.S.S. Headlines, Boating Industry Headlines, Industry Headlines, Sponsorship & Promotion, Sponsorship & Promotion, Sponsorship and Promotion, Tournament Trail HeadlinesLong-time Bassmaster sponsor Triton Boats, LLC has expanded its commitment to the premier level, B.A.S.S. LLC announced today. Under a new sponsorship agreement, Triton becomes an Official Sponsor of all Bassmaster tournament trails and events: the Bassmaster Classic, Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens, and B.A.S.S. Federation Nation events presented by Yamaha and [...]
FLW Outdoors, Z-Man Announce Partnership
Posted: 11th February 2011 by Doug Cavin in Announcements, Announcements, FLW Headlines, Industry Headlines, Sponsorship & Promotion, Sponsorship and Promotion, Tournament Trail HeadlinesProviding 25 years of experience in the tackle industry, Z-Man®has joined the world’s largest tournament-fishing organization, FLW Outdoors, as a sponsor. Trisha Blake, president, FLW Outdoors Marketing Division, stated: “We are excited to have Z-Man as a partner for the 2011 tournament season. There has been a lot of discussion in the industry surrounding their [...]
Special Offer at Bassmaster Classic on TroKar TKELITE Kit
Posted: 11th February 2011 by Doug Cavin in Announcements, Industry Headlines, Sponsorship and PromotionTroKar, the only surgically sharpened fishhook in the world, will be a hot item at this year’s Bassmaster Classic in New Orleans. Visit TroKar booth #2065 to see a full selection of the ten different styles and sizes of these wickedly sharp hooks. During the Classic, participating retailers will be selling the TKELITE Kit comprised [...]
BRP to Spend $15 Million Making Facility “Heart of Evinrude”
Posted: 11th February 2011 by Doug Cavin in Announcements, Announcements, Boating Industry Headlines, Industry HeadlinesBRP will invest over $15 million in the next three years to transform its outboard engine facility in Sturtevant, Wisconsin and become the heart of the Evinrude brand. Evinrude product development, marketing and sales functions as well as customer service will be consolidated under one roof. In so doing, all employees from the Waukegan, IL [...]