Archive for July 10th, 2009

New IMA Big Stick

Posted: 10th July 2009 by Doug Cavin in New Products

Big Stik Is there any angler alive who doesn’t get thrilled by the experience of heart-stopping topwater action? But until now, there’s been no one-size-lures-all-lunkers surface bait, a lure equally adept at catching outsized largemouths, big stripers, exotic peacock bass and a multitude of saltwater species. That will change with the release of IMA’s new […]

New IMA Flit 100(Baby Flit)

Posted: 10th July 2009 by Doug Cavin in New Products

Flit 100 (BABY Flit) Just as we’ve created a double-barreled approach to the Roumba, IMA has also decided to give anglers — and fish — two choices with respect to the Flit Jerkbait. Here comes the Baby Flit, a slightly shallower diving jerkbait that’s not just for springtime. Savvy anglers will have one tied on […]

New Rattling Roumba

Posted: 10th July 2009 by Doug Cavin in New Products

IMA has three new lures that will make their international debuts at ICAST. Two of them are modifications of our past successes. The third is a category-defying big fish magnet that will be the “must have” purchase for any topwater aficionado. Rattling Roumba